In less than two years Czapek & Cie has raised 3 million CHF among 150 investors becoming the first Haute Horlogerie brand revived by watch lovers worldwide. If you wish to join us for one of the most exciting watch making ventures and become one of our shareholders please contact us at firstname.lastname@example.org
Czapek & Cie was founded on May 1st, 1845 in Geneva, and reborn on 12.12.12. It is an “SA” (Société Anonyme) with an initial capital of 100’000 shares at a nominal value of CHF 1.
Between end 2012 and end 2014 the company ran the following activities :
In the first half of 2015, the company raised CHF 500,000 among friends (20%) and private investors (80%) with a deep knowledge and appreciation of fine watchmaking. The Company Valuation was then CHF 2.5 million. This money was used to develop and launch the prototypes and pre-series (delivered in October 2015).
Czapek Genève was officially relaunched and introduced to the public on November 10th, 2015, in Geneva.
In December 2015, the shareholders authorised the company to emit up to 50’000 additional shares before December 2017.
With the delivery of the pre-series, the risk decreased significantly and the Company was able to achieve a higher valuation, more in line with the expected volumes in the years 2016-2018, at CHF 5 million pre-money.
The objectives of this fundraising were to finance the launch of the brand and the development and industrialisation of the movement. Yet the most important was to share the brand with fellow watch lovers, and revive it thanks to them. A first time in the history of Haute Horlogerie. The company raised CHF 1.1 M.
Attending the request of various Passionates who missed the Crowd Investing, a 6 weeks « Last Minute » Fundraising has been opened in April 2016. The objectives were to open the door to more watch enthusiasts, finance the production of the « habillage » and strengthen the company financially.
The value of the shares was set at CHF 60-. The post-money company valuation reached CHF 7.7 Million, reflecting the success of the preceding stages.
At the beginning of the year 2017, the company entered a new fundraise stage to finance its development and the growing need for working capital. A significant number of watch lovers echoed positively this step and joined the Company which raised in the occasion another million Swiss Francs, and achieved a valuation of CHF 9.5 M post-money.
In September 2017, the Board of Directors of the Company has approved the final fundraise for the period 2015-2017 with the potential emission of the last 6’061 shares available. The idea is both to continue welcoming watch lovers among the shareholders and finance the development of the Company.
The lesson learned over these 5 years was that building such a base of watchloving shareholders has provided the Company with a very strong business model, each of the shareholders becoming an Ambassador of the brand…